October 3, 2011

Webinar shows how to create a successful, sustainable entrepreneurial journalism project

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Registration is now closed for the Knight Center for Journalism in the Americas‘ new webinar, “7 Steps to Creating a Sustainable Entrepreneurial Journalism Project.” The event will be held on Wednesday, Oct. 12 from 12-2 p.m. (CST, Austin, TX).

Jeremy Caplan, education director for the Tow-Knight Center for Entrepreneurial Journalism, and interactive and entrepreneurial journalism professor at the City University of New York (CUNY) Graduate School of Journalism, will lead the seminar in English. Latin American and Caribbean journalists have until 9 a.m. CST on Oct .12. The seminar will last two hours and costs $30.

Professor Caplan will focus the discussion on how to create a sustainable entrepreneurial journalism project by focusing on audience and competition analysis, content development, reaching an audience, looking for start-up capital, developing management skills and tracking progress.

“When dreaming up a journalism startup, there’s more to consider than your content,” Caplan said. “Whether you’re dreaming up a hyperlocal site, a niche publication or a new service of some other sort, this webinar will cover seven areas crucial to the launch and early development of a successful new journalism venture. Even if you’re not quite ready to take the plunge, you’ll come away with a better appreciation for the process of developing a successful start-up.”

“This seminar is ideal for journalists considering their own online entrepreneurial venture but also for those working in traditional media who need to launch these kinds of initiatives to adapt to the new media ecosystem created by the Digital Revolution,” said professor Rosental Calmon Alves, director of the Knight Center.

“It’s a privilege for us to offer Latin American and Caribbean journalists the opportunity to learn from Jeremy, who works for one of the best entrepreneurial journalism programs in the United States, the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York,” Alves added.

Caplan is a Ford Fellow in Entrepreneurial Journalism at the Poynter Institute. He also contributes to Time and the Wall Street Journal, where he writes about technology and innovation. Previously, he worked for Yahoo!, Newsweek and other publications.

The Knight Center for Journalism in the Americas was created by professor Rosental Alves at the University of Texas at Austin in August 2002 thanks to a generous grant from the John S. and James L. Knight Foundation. The Center also receives support from other donors, like the Open Society Foundations and the University of Texas at Austin. The main objective of the Knight Center is to help interested journalists in Latin America and the Caribbean improve the quality of journalism in their home countries.