In today’s rapidly evolving media landscape, journalists and independent creators can no longer rely on a single platform to build and sustain their audiences.
Substack for Journalists: Growing Your Audience and Impact is a practical, strategy-driven workshop led by independent journalist Aaron Parnas, designed to help you create a resilient, multi-platform presence, with Substack at the center of your voice, reporting, and community. Register today and join us on Wednesday, May 20, at 1 PM ET.
In this session, you’ll learn how to use Substack as more than just a newsletter tool. We’ll explore how it can serve as the hub of a broader ecosystem that includes social media, podcasts, video, and direct audience engagement. You’ll gain clarity on how to define your editorial identity, grow your subscriber base organically, and turn casual readers into a loyal and potentially paying community.
Through real-world examples and hands-on insights, we’ll break down how to expand your reach across platforms without diluting your message. We’ll cover key topics such as cross-platform storytelling, audience ownership vs. algorithm dependence, monetization strategies, and how to build sustainable workflows as an independent journalist or creator.
Whether you’re transitioning out of a traditional newsroom, launching your first independent publication, or looking to grow beyond a single channel, this workshop will give you the tools and mindset to expand your audience and your impact on your own terms.
Participants will receive a certificate of attendance, as well as access to the session recording, tipsheet and presentation. If you have any questions, feel free to reach out to us at journalismcourses@austin.utexas.edu.
During the workshop, you’ll explore practical strategies designed to help you:
By the end of the workshop, you’ll receive:
Aaron Parnas is one of the leading Gen Z voices shaping how news is consumed today. An independent journalist, political commentator, strategist, and attorney, Aaron has quickly become a key figure in the national political conversation, offering sharp insights at the intersection of law, media, and policy.He first gained widespread attention through viral, educational content that breaks down complex political issues in a fast, accessible way—particularly resonating with younger, highly engaged audiences. His rapid-response analysis of major court decisions, legislative battles, and election narratives has made him a trusted voice for millions across platforms.He played a significant role in shaping the digital narrative around the 2022 and 2024 election cycles, with his rapid-response commentary consistently reaching millions. During Senator Cory Booker’s record-breaking 25-hour Senate speech protesting the Trump administration’s policies, Aaron conducted the second interview, following Rachel Maddow, highlighting how quickly he’s become part of the political conversation.He graduated from Florida Atlantic University with a B.A. in political science and criminal justice at age 18, and earned his J.D. from The George Washington University Law School at 21, one of the youngest ever to do so. His work continues to live at the intersection of politics, media, and the law, making him a uniquely relevant voice in today’s news landscape.
