Course Details


On Demand






On Demand


Newsletter strategies for journalists: How to create, grow & monetize newsletters

This self-directed course features content from the Knight Center for Journalism in the Americas‘ massive open online course (MOOC) titled “Newsletter strategies for journalists: How to create, grow & monetize newsletters.” The four-week course took place from February 22 to March 21, 2021. We are now making the content free and available to students who took the course and anyone else who’s interested in learning the fundamental skills required to launch and maintain a newsletter through a standard product life cycle and how a newsletter can fit into your work product and serve your audience.

Thanks to support from:


The course was taught by Joseph Lichterman, Emily Roseman, and Caroline Porter. They created and curated the content for the course, which includes video classes, readings, exercises, and more.

The course materials are broken into four modules, along with an introductory module:

  • Intro Module: Course description
  • Module 1: Choosing the right newsletter: What is important for your audience—and you
  • Module 2: Launching a newsletter: What you need to know to get your newsletter off the ground
  • Module 3: Growing your readership: How to build an engaged subscriber list that generates revenue
  • Module 4: Improving your newsletter: How to optimize your newsletter for the long haul

We encourage you to watch the videos, review the readings, and complete the exercises as time allows. The course materials build off each other, but the videos and readings also act as standalone resources that you can return to over time.

We hope you enjoy the materials. If you have any questions, please contact us at journalismcourses@austin.utexas.edu.

JosephJoseph Lichterman leads editorial and digital strategy for The Lenfest Institute for Journalism. He writes Solution Set, a weekly-ish newsletter on innovation in journalism. Prior to joining the Institute, he was a staff writer at the Nieman Journalism Lab at Harvard University. He also previously reported for Reuters in its Detroit bureau. He lives in Baltimore, Maryland with his dog Charley and cat Fred. You can find him on Twitter at @ylichterman.







CarolineCaroline Porter is a media strategist and researcher. Her work largely focuses on business models for journalism, working with media companies, academic institutions and others. Caroline worked as a staff reporter for The Wall Street Journal in the Chicago and Los Angeles bureaus and served as an adjunct lecturer at Northwestern University’s Medill School. She loves writing Unpacking, a weekly newsletter with co-author Emily Roseman, aspires to have both dogs and cats, and has enjoyed being a neighbor to chickens in Los Angeles. You can find her on Twitter at @carolineporter.







EmilyEmily Roseman is the Research Director for the Institute for Nonprofit News. Previously, she served as research project manager for a study at the Shorenstein Center that analyzed how single-topic newsrooms can grow audiences (a key finding – newsletters!). She writes a weekly newsletter with co-author Caroline Porter called Unpacking and lives in Alexandria, VA with her crazy dog, Hazel. You can find her on Twitter at @emilyroseman1.




Knight Center for Journalism in the Americas
300 West Dean Keeton
Room 3.212
Austin, TX, 78712

Phone: 512-471-1391

Email: journalismcourses@austin.utexas.edu