The Knight Center for Journalism in the Americas is offering for the fourth time its popular online course “Digital Media Project Development,” from May 9–June 12, 2011. The course is taught in Spanish by veteran online journalist Hiram Enríquez, who currently works for the Interactive Media division of the Univisión TV network.
Applications are being received until 5 p.m. (Austin, Texas time) until April 27, 2011.
The course, taught totally online, teaches the basic guidelines for creating digital media projects, such as content strategy, search engine optimization, analysis about social networks, metrics, and monetary aspects. It is divided into weekly modules that contain audiovisual presentations, weekly exercises, online discussions, and additional assignments. Students work at their own pace, according to their own schedules, but they are expected to complete weekly homework assignments. Those who complete the course will receive a certificate from the Knight Center.
Participants will be asked to pay $50 to cover a small part of the Knight Center’s operation costs for its distance education program. (The Knight Center is financed mainly through generous donations from the John S. and James L. Knight Foundation.) The payment, which will be done online with a credit card, includes the course tuition and the receipt of certificates.
Hiram Enríquez served as program director of Yahoo! Latin America, in charge of the administration of the editorial operations of Yahoo’s Spanish sites. He was also creator and host of the program “Zona Digital”, of the CNN en español news network, a space focused on Internet and personal technology. Enríquez also writes about digital media and communication networks and information on his blog, Digital Stucco. He will be assisted in the course by Paul Alonso, a Peruvian journalist and member of the staff of the Knight Center for Journalism in the Americas.
The Knight Center for Journalism in the Americas was created by Professor Rosental Calmon Alves at the University of Texas at Austin School of Journalism in August 2002 thanks to a generous donation from the John S. and James L. Knight Foundation. Its main goal is to help journalists in Latin American and the Caribbean who are interested in improving the quality of journalism in their countries.