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This resource page features course content from the Knight Center for Journalism in the America's massive open online course (MOOC) titled "Mobile Journalism: How to use your phone to produce great videos and build a social audience." This four-week course took place from February 4 to March 3, 2019. We are now making the content free and available to students who took the course and anyone else who is interested in learning how to discover amazing stories online, capture and edit videos with your phone and build engagement strategies so your content travels online.


The course, which was supported by the Knight Foundation, was taught by Yusuf Omar. He created and curated the content for the course, which includes video classes, readings, exercises, and more.


The course materials are broken up into four modules:

  • Module 1: How to find amazing stories online and from around the world, using the latest techniques and tools to discover and verify user-generated content.
  • Module 2: This is all about social publishing and how to capture the best possible content with your phone. A few small tips can make a really big difference in producing professional quality videos with the device you already own.
  • Module 3: Edit the video you created in Module 1 and 2, and get it ready for various social media platforms. We’ll go from the storyboarding and scripting process, all the way to exporting.
  • Module 4: You’ve done all the hard work, made an amazing mobile video. Now it’s time to share, share, share. The audience isn’t just going to come to you; we need the story to find them! This module shares the secrets of optimizing your content for social platforms and ensuring your stories bubble to the top of people’s social media timelines.

As you review this resource page, we encourage you to watch the videos, review the readings, and complete the exercises as time allows. The course materials build off each other, but the videos and readings also act as standalone resources that you can return to over time.


We hope you enjoy the materials. If you have any questions, please contact us at knightcenter@austin.utexas.edu.



About the Instructor



Yusuf Omar is a multi-award winning journalist and Co-founder of Hashtag Our Stories, a TEDx speaker, former CNN Senior Social Media Reporter on Snapchat and former Mobile Editor at the Hindustan Times in India where he empowered 750 journalists to tell stories with the phones. He has been a foreign correspondent with just his phone since 2010 and covered the Syrian civil war. In 2018 he Co-founded Hashtag Our Stories, a global video publisher focused on people changing their world. They’ve trained communities in over 40 countries to tell stories with their phones and create daily news shows on social media platforms.





Social Discovery


How to find amazing stories online and from around the world, using the latest techniques and tools to discover and verify user-generated content.


This module will cover:

  • Develop original angles and story ideas
  • Learn about constructive journalism and solutions-based storytelling
  • Experience using new techniques and tools to find and aggregate videos online
  • Understand online copyright policies
  • Apply fact checking principles to verify user-generated content

Video Class

1. Social discovery

Watch Video Transcript

2. What is the angle?

Watch Video Transcript

3. Solution-based storytelling

Watch Video Transcript

4. Tools to find amazing stories online

Watch Video Transcript

5. Tools to fact-check and verify photos and video online

Watch Video Transcript



Readings




Optional Materials






Social Videography


This is all about social publishing and how to capture the best possible content with your phone. A few small tips can make a really big difference in producing professional quality videos with the device you already own.


This module will cover:

  • Learn mobile videography techniques, from stability and framing to sound and sequencing
  • Build Instagram/Snapchat Stories strategies and explore global best practices

Video Class

1. 9 Tips for videography with your mobile phone

Watch Video Transcript

2. Top 10 tips for live video

Watch Video Transcript

3. Top 10 tips for Instagram Stories

Watch Video Transcript


Readings






Social Editing


Now that you’ve shot a video, it’s time to edit your masterpiece and get it ready for various social media platforms. We’ll go from the storyboarding and scripting process, all the way to exporting.


This module will cover:

  • Create video storyboards, shot-lists and scripts for social videos
  • Practice mobile video editing for various online video formats like explainers

  • Video Class

    Social Engagement


    You’ve done all the hard work and made an amazing mobile video. Now it’s time to share, share, share. The audience isn’t just going to come to you; we need the story to find them! This module shares the secrets of optimizing your content for social platforms and ensuring your stories bubble to the top of people’s social media timelines.


    This module will cover:

  • Identify how social videos differ on each platform
  • Create derivative content strategies so your content can be easily repurposed
  • Understand how to help your content beat the algorithms
  • Build engagement and sharing strategies to increase the reach of your content
  • Collect the right metrics for success and measure the impact of your work
  • Make thumbnails, headlines and hashtags
  • Mobile journalism workflows and quality control

  • Video Class

    1. Tips and tricks for social engagement

    Watch Video Transcript

    2. The future of news and MOJO with Caroline Scott

    Watch Video Transcript

    3. Stay connected with the MOJO community

    Watch Video Transcript


    Readings

    1. "What 777,367,063 Facebook posts tell us about successful content in 2019 (New Research)" by Brian Peters [Buffer]

    Instructor's note: Love it or hate it, Facebook is the world’s most popular social media platform with over 2 billion users. There’s a lot journalists can learn from the world of marketing when it comes to everything from headline writing to engagement strategies. This long read will help you understand what kinds of content are most engaging on the platform.

    2. Here’s a quick breakdown of the three types of video content I mentioned from the YouTube Creator Playbook. It’s written for advertisers, but they’re also communicating with stories so it’s totally relevant to journalists. [think with Google]

    3. Instagram creators handbook [IGTV]