Adriana Lacy is a freelance journalist focused on audience engagement, social media platforms and technology. She is an adjunct professor of journalism at the University of Southern California, where she teaches product management and metrics, audience engagement and best practices on engaging diverse communities. She previously worked as an audience engagement editor at Axios and the Los Angeles Times, and as an audience news assistant at The New York Times. She is currently a graduate student in the digital audience strategy program at Arizona State University.

You can follow her on Twitter @adriana_lacy.