Welcome to the Knight Center’s new Online Course, “Newsletters 2.0: Strategies to delight audiences and grow revenue.”
During this four-week course students will learn strategies for how to enhance their news organization’s email newsletter strategy by developing products that appeal to audiences and generate revenue. The course will cover strategies for how to assess existing newsletter portfolios, conduct audience research, build new revenue streams, and maximize workflows with tools including artificial intelligence.
This course offers complete access to its contents and awards a certificate of completion to eligible participants. Designed for advanced training, it accommodates a limited number of students to enhance interaction between participants and instructors. A stable internet connection is required for participation. Familiarity with your news organization’s tech stack—encompassing tools like email service providers, content management systems, customer relationship management software, and digital analytics tools—is highly recommended.
During the course you’ll get access to an email strategy blueprint to help guide you through the course and ensure you come away with practical next steps you can apply in your newsroom.
The material is divided into four weekly modules, each focusing on a different topic through videos, presentations, readings, and discussion forums:
Additionally, the course will include live office hours with the instructors.
Emily Roseman is the Research Director for the Institute for Nonprofit News, a news network of over 450 nonprofit, independent news organizations. Her obsession with newsletters started in 2017 when managing a study at Harvard’s Shorenstein Center that analyzed how newsrooms can engage, grow and monetize audiences (big finding: through email)! Since then she’s helped news outlets and research centers with newsletter strategy, co-authored newsletter best practices, and organized her newsletter tab too many times. She has a Bachelor of Arts in Politics from Bates College and lives in Washington, DC.
Joseph Lichterman is the Head of Editorial and Communication for The Lenfest Institute for Journalism, where he leads the Institute’s publishing, research, and communications strategies. An avid newsletter reader who subscribes to more emails than he cares to admit, Joseph also created the Solution Set newsletter, which shares case studies and best practices for local news publishers. Joseph was a 2023 Sulzberger Executive Leadership Fellow at Columbia University. Prior to joining the Institute, he was a staff writer at the Nieman Journalism Lab. A graduate of the University of Michigan, Joseph lives in Ann Arbor, Michigan.
Caroline Porter is the Director of Impact and Strategic Partnerships at the National Trust for Local News, the largest non-profit newspaper company in America. With a long-time focus on business and civic models for journalism, she has consulted with media companies, academic institutions and individuals on newsletter strategy, audience engagement and impact measurement. Caroline worked as a staff reporter for The Wall Street Journal in the Chicago and Los Angeles bureaus, starting as a news assistant and working her way to become the national education reporter. As a Fulbright Scholar in Northern Ireland, Caroline researched the role of media in the post-conflict region. She received her masters from Ulster University in the U.K. and her bachelors from Northwestern University’s Medill School. She lives in Cincinnati.
Knight Center for Journalism in the Americas
300 West Dean Keeton
Room 3.212
Austin, TX, 78712
Telefone: 512-471-1391
Email: journalismcourses@austin.utexas.edu
