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This is an online training platform of the Knight Center for Journalism in the Americas at the University of Texas at Austin. This program of free and low-cost online courses is possible in part thanks to a generous grant from the Knight Foundation. Read more >>

Know your audience: Strategies for increasing reach & engagement of your journalism 

Instructor: Amanda Zamora
Dates: July 15 - August 11,  2019

In this course, you'll learn how to develop practical strategies for identifying who your audience is on different platforms and how to develop these audiences and reach new ones. With guidance from the course instructor, you'll create qualitative and quantitative goals related to audience development and engagement, and identify ways to measure the success of these goals.

Learn how to enroll in this course here >>

Previous Course Content

Instructional materials from Knight Center MOOCs are now available after courses close. All modules, including videos, presentations and reading materials, will be available online to consult at any time.