This is an online training platform of the Knight Center for Journalism in the Americas at the University of Texas at Austin. This program of free and low-cost online courses is possible in part thanks to a generous grant from the Knight Foundation. Read more >>
Instructor: Amanda Zamora
Dates: July 15 - August 11, 2019
In this course, you'll learn how to develop practical strategies for identifying who your audience is on different platforms and how to develop these audiences and reach new ones. With guidance from the course instructor, you'll create qualitative and quantitative goals related to audience development and engagement, and identify ways to measure the success of these goals.
Previous Course Content
Instructional materials from Knight Center MOOCs are now available after courses close. All modules, including videos, presentations and reading materials, will be available online to consult at any time.
- Teacher: Amanda Zamora, Instructor
- Teacher: João Pina, Instructor
- Teacher: Catalina Botero Instructora