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Product strategies for journalism: How to align editorial, audience, business and technology
This self-directed course features course content from the Knight Center for Journalism in the Americas massive open online course (MOOC) titled “Product strategies for journalism: How to align editorial, audience, business and technology .” The four-week course took place from August 23 – September 19, 2021.
This course was organized by the Knight Center for Journalism in the Americas, in partnership with News Product Alliance, with support from Google News Initiative.
The course was taught by Adriana Lacy, an audience strategist and adjunct professor of journalism at the University of Southern California. She created and curated the content for the course, which includes video classes, readings, exercises, and more.
The course materials are broken into four modules, along with an introductory module:
- Intro Module: Course description
- Module 1: What is a product?
- Module 2: From problem to solution – and never the other way around
- Module 3: Vision, strategy, and product roadmap
- Module 4: Construction and feedback
We encourage you to watch the videos, review the readings, and complete the exercises as time allows. The course materials build off each other, but the videos and readings also act as standalone resources that you can return to overtime.
We hope you enjoy the materials. If you have any questions, please contact us at journalismcourses@austin.utexas.edu.
Adriana Lacy is a freelance journalist focused on audience engagement, social media platforms, and technology. She is an adjunct professor of journalism at the University of Southern California, where she teaches product management and metrics, audience engagement, and best practices on engaging diverse communities.
She previously worked as an audience engagement editor at Axios and the Los Angeles Times, and as an audience news assistant at The New York Times. She is currently a graduate student in the digital audience strategy program at Arizona State University. You can follow her on Twitter @adriana_lacy.
Knight Center for Journalism in the Americas
300 West Dean Keeton
Room 3.212
Austin, TX, 78712
Phone: 512-471-1391
Email: journalismcourses@austin.utexas.edu
